I build bandwagons.

I’m a Delivery Lead for bold, messy, pixel-powered projects.

I’ve spent 25 years leading digital teams through chaos—from full-site rebuilds to Times Square activations to touchscreens that make people stop and say “wait, that’s real?” I'm not just here to move things forward. I’m here to make sure we’re building the right thing in the first place.

I lead the league in all defensive stats.
I've saved more teams from bad ideas than I can count—so the good ones can actually shine.

⚡️ Who I Work With

I partner with agencies, studios, and internal teams who are:

• Shipping high-stakes, high-complexity digital projects

• Balancing creative ambition with real-world delivery

• Looking for calm, senior leadership that speaks Creative, Tech, and Client

• Out of margin, out of time, but still expected to launch

Note: I don’t take on pharma or healthcare advertising.
I believe budgets should make us better—not just drive margins.

🛠 What I’ve Delivered

If it lights up, moves, responds, or lives on a screen—I’ve helped make it real.

• A brewery in the metaverse that delivered 1+ billion impressions (yep, really)

• IBM’s 15-foot touchscreen wall at the US Open

• Times Square billboards that airdropped Whopper coupons to eager participants (completely voluntary, surprisingly effective)

• Touchscreen pinball games, motion-heavy content, social campaigns

• AR, VR, and AI-based experiences

• Web3 activations, site redesigns, full-stack builds

• A hundred things that almost went off the rails (but didn’t—because I was there)

🤝 How I Work

I’m available for:

• Freelance Delivery / EP / Program Leadership

• Fractional roles during crunch periods or transitions

• Creative project triage (a.k.a. the “we need a grown-up” moment)

• Coaching and support for mid-level producers and PMs

• Keeping big teams calm, focused, and moving

📬 Let’s Talk

If your team’s drowning in complexity or headed toward the Danger Zone—I can help.
I'm remote-first, EST-based, and quick to plug in.

→ colby@colbyangusblack.com
→ https://www.linkedin.com/in/colbyangusblack/

Here's just a bit of the fun.

For the a couple of years, I worked on Lincoln's app, "The Lincoln Way." When I was done, it was the highest rated app by an auto manufacturer.* Users could monitor their Lincoln, schedule service (including pickup and delivery) and perform awesome actions like remote starts and locking and unlocking from anywhere in the world. I won't lie. It was pretty slick, and it might be the best part of owning one of these fine, new Lincoln automobiles. (I'm completely biased.)

* Subject to change without me noticing.  

Also, you know all that legal fine print about select model year Lincoln vehicles that you see in every car commercial? Yeah. It applies here too. See your Lincoln dealer for details. Or ask me. I can tell you all the ins and outs of it.

When I was at Ogilvy & Mather, we created an interactive experience for IBM and the US Open that leveraged IBM's intense data and analytics capabilities to distill interesting and informative tennis and US Open information on a 15-foot touch screen.

I handled the digital efforts for Campbell's Soup's Wisest Kid in the World. David Gianatoso over at AdAge just loved it.

Meanwhile, at the Barbarian Group, I produced KIND Snacks' digital efforts for their How KIND of You campaign.

In addition to a slick and fun interface, there's also a fairly robust back end we built from scratch. There's also a ton of segmented emails this thing kicks out to users. But we made it all look so simple, didn't we?

And just look at all those fun animations at the bottom of the page!

Interested in my resume? You can grab it right here.